Cupcakes are something I can believe in. And I’m not alone. I’ve recently read articles in various national magazines about the growing trend of “Cupcakeries.” It seems that they are becoming the new decadent dens of delight, for those seeking solace. In these recessionary times, people seem to be spending more in small increments, rather than going on a cruise to Cabo. Simple pleasures such as sugary baked-goods, luxury home products, and spa items that create “staycations” are on the rise. So is it possible that comfort-related products and businesses might be recession-proof ?
Looking at baked goods, for example: it’s a true phenomenon and there’s evidence that it’s just begun. “Sprinkles” Cupcake stores are expanding to over 10 retail locations by the end of this year. Originally just a Beverly Hills store, the company exploded after Oprah raved about it; and after it was mentioned in celebrity magazines as Suri Cruise’s favorite birthday item (her parents got them shipped across the country, when they were on a film shoot). Martha Stewart’s cupcake cookbook was on the New York Times’ best-seller list for months. There are multiple TV programs running on various cable networks called “Cupcake Wars,” “Cake Boss,” and even “DC Cupcakes.” It’s also a growing area in small businesses and blogs. Sunset Magazine recently focused on mobile gourmet food companies, such as high-end Cupcake and Ice Cream trucks (in addition to high-end “roach coaches”). It’s exploded in big business this year, too: “Cinnebon” is expanding their footprint internationally and has recently added cupcakes to their menu.